Senior Art Director, New York
Senior Art Director, New York
Bang & Olufsen has lost its edge as a convention-defying brand. The problem is people think of belonging as blending in.
We want to show how a creative reality is shaped by those who do not conform; inspiring individuals to express themselves without the fear of not fitting in — leading Band & Olufsen to re-enter the cultural conversation.
Art Direction: Flavio de Zorzi
Copywriter: Marco Moneti
Photographer: Craig McDean
Filmaker: Masha Vasyukova
Summit International Awards
Gold Winner
The main commercial to introduce Bang & Olufsen’s new Bend Reality campaign.
We don’t have to be the same to fit in. But in a new, creative reality you do have to be different.
How dancers have personally challenged conformity.
Expanding the campaign in an unconventional, yet relevant, medium.
The campaign will influence the physical reality around us on LCD screens in major cities.