Flavio Arnizant de Zorzi
Senior Art Director, New York
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Netflix, The Social Dilemma

Integrated Campaign

Insight: Humans are the new commodity.

An ordinary-looking mirror converts you into advertisement when you look at it and engages with it for a certain period of time. Banners and quotes will suddenly appear stating You are being sold.

In partnership with Nonnie Egbuna, Art Director.

In-store Activation

In-store Activation

Inside selected stores, users will come across standard mirrors prompted with NETFLIX logo to create curiosity.

The Set up

The Set up

As user looks into the mirror for a few seconds, interactive system activates and prepares real market time info.

Market Value

Market Value

Real time market value calculated from netflix’s google ads performance reports live.

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Social Media

Social Media

Upon tapping user is asked to allow camera access. The You are Being Sold ad appears on top of user’s image.

OOH — Print

OOH — Print

OOH ads feature the Series cast being portrayed as if they are looking from inside the mirror.

DOOH

DOOH

Interactive mirror displays placed in selected stores reflects the viewer while his attention is calculated into real time market share.

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“If you’re not paying for the product, you are the product.”

“If you’re not paying for the product, you are the product.”