Senior Art Director, New York
Senior Art Director, New York
This is Huggies Skin Essentials, a new line of products made to protect sensitive baby skin — including a diaper that actually helps protect against diaper rash.
The thing that once caused the problem is now helping to solve it.
To tell the world about it, we launched Be Free, Baby, a campaign that celebrates all the silly baby stuff babies can get up to when they’re free from rash. And because a rash-free baby is a happy baby, we turned If You’re Happy and You Know It into a song about rash-free butts.
Agency: Droga5
Creative Directors: Ted Meyer, Bastien Grisolet