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Senior Art Director, New York
Senior Art Director, New York
The truth is layered — until it isn’t. For Succession Season 3 campaign launch it could be no different. People seeking to destroy each other in the name of power and magnitude. Which side are you on?
The User Interface displays a website where the Good and the Bad can be seen bluntly, with no strings attached. It even allows the user to vote for their favorite Roy to succeed in the Season — that which will inform a public Interactive Display where the voting war is broadcasted live on Times Square, New York.
The OOH series run in physical locations giving viewers and fans the chance to destroy the ads they are looking and feel like a Roy, who’s to blame them?
In Partnership with Dani Morales, Art Director.
Summit International Awards
Gold Winner
Right before Season premieres, one-of pamphlets — tabloid inspired— will tease commuters at peak hours, introducing the campaign on site. Readers will be prompted with intriguing visuals announcing the show. Targeted at selected subway stations, train stations, and new-stands.
A demonstration of the User Experience navigating the campaign website — designed and prototyped using Figma.
The OOH ads are focused in city center areas, specifically targeted at commuters in places such as subways, train stations & airports. Ads focus around the tabloid concept, framing each character in the way they would like to be seen or their public facing persona. However, the AR space displays something else.
Featuring a destructible surface — allowing audience to reveal imagery.
Focused in city center areas, the viewer physically peels off the surface layer revealing show titles, headlines and premiere date.
As direct result, on a Times Square billboard, we’ll see portraits of the Roys overlaid symmetrically on top of each other. Each portrait will be lit proportionally to its live voting feed. The more votes the brighter the portrait. The favorite ROY wins — bringing the competition to the audience’s bare hands.
Everything starts on paper.