Flavio Arnizant de Zorzi
Senior Art Director, New York
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TEKE Wireless Lighting

Integrated Campaign

Pro tools in the palm of your hand.
Created by a team of passionate filmmakers, engineers and designers, TEKE Wireless LED strobe lights create effects and color palettes instantly by uploading a picture or video clip reference. TEKE will copy shade, hue, temperature and brightness for selected pixels into a saved animation. No need for complicated software or coding. Teke Tech Co. is currently backed by IndieGoGo in the camera gear category.

Target audience
Experienced digital creators working within a budget or inexperienced digital creators who are getting started.

From Creatives to Creators — Insight
For us creatives, our work is your life, so we want to create the best work possible. The right equipment can significantly influence the final outcome. Our art is a part of our identity, so we — as creatives — are willing to invest a lot of time, energy, and money into setting ourselves up for success. Thus, equipment allocation is a key factor in the creator’s process due to its direct impact on the imagery.

Creative Concept
To transform everyday experiences and interactions into a window for emerging talent, by turning regular places into an Art Stage for Creators — using TEKE as the key lighting tool.

OOH — POSTER

OOH — POSTER

Film Case Study

A film describing how the creative concept was approached and executed in all ends.

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OOH — Bus Shelter

TEKE Bus Station Billboards portray a light animation with physical light bulbs demonstrating the color change capability of the product. Viewers will be able to control the color palette through the TEKE app.

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TEKE Subway Station Takeover

Subway station takeover in Manhattan featuring TEKE Wireless bulbs to demonstrate pixel mapping and color palette app features.

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OOH — Store Takeover

Exteriors and interiors of neighborhood corner stores will be adorned with TEKE lighting and branding to create an artistic glow.

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