Senior Art Director, New York
flavio-arnizant-de-zorzi-montblanc-google-assistant-poster.jpg

Montblanc

Conceptual Advertising

Montblanc launches its new Smart Collection and wanted to introduce the New MB 01 Noise-Cancelling Headphones which works together with the Google Assistant.

OOH — Poster

OOH — Poster

Inspired by the Boogie Woogie Bugle Boy by Pentatonix, we hand wrote the lyrics in a bugle shape inviting the reader to immerse in the song which circles around the product while it asks Google Assistant to play something happy.