![EIM COKE THERMO [YO2022] 01 ADC CUBE copy.jpg](https://images.squarespace-cdn.com/content/v1/61fbd7e6acd84754656909cd/1653507191748-DI0RIH3G3LORZ3QVE5HS/EIM+COKE+THERMO+%5BYO2022%5D+01+ADC+CUBE+copy.jpg)
Coca-Cola — Thermo Color
Product Modification
85% of people are on the fence about global warming and are not opinionated enough to talk about it. How do you reach a global audience and start an urgent conversation?
Insight: Minority communities are the most impacted by global warming — for being economically dependent and financially unprivileged.
“Coca-cola develops a temperature-reactive can to bring global warming to the forefront of the conversation.”
In partnership with Domingo Narvaez, Copywriter.
Young Ones ADC 2022
Gold Winner / Design for Good
Summit International Awards
Gold Winner
Golden Award of Montreux
Gold Winner