Coca-Cola — Thermo Color

85% of people are on the fence about global warming and are not opinionated enough to talk about it. How do you reach a global audience and start an urgent conversation?

Insight: Minority communities are the most impacted by global warming — for being economically dependent and financially unprivileged.

“Coca-cola develops a temperature-reactive can to bring global warming to the forefront of the conversation.”

In partnership with Domingo Narvaez, Copywriter.

Young Ones ADC 2022
Gold Winner / Design for Good

Summit International Awards
Gold Winner

Golden Award of Montreux
Gold Winner